First off, I want to say that I don't smoke. So you can say I don't know what I'm talking about... but you CAN'T say I'm high.

Here's why $SHOP is a logical way to bet on the marijuana industry:

Shopify has always been early to the cannabis game. When Canada legalized recreational marijuana, Shopify partnered with the Ontario Liquor Control Board to allow the use of its e-commerce platform to buy and sell newly legal cannabis products. In fact, in the first day cannabis was legalized, Shopify's platform held its own against the hundreds of thousands of orders placed and millions of visitors that suddenly flooded into the market.

And Ontario is just the beginning. Canopy Growth $CGC and its extremely popular Tweed brand of cannabis, Aurora Cannabis (TSX: ACB), and Hexo (NYSE: HEXO) — all use Shopify's e-commerce platform. Those are three of the world's largest licensed producers of cannabis.

Crucially, Shopify's platform is regulation compliant, allowing all retailers and producers to stay within the bounds of the law.

Companies want to build their own brands instead of hitching on as third-party suppliers. On Shopify they can do that. On Amazon, they can't. $AMZN

Shopify has set itself up at the center of cannabis e-commerce not only in Canada but in the U.S. as well. Shopify has expanded its platform in the U.S. to allow the sale of hemp-derived cannabidiol (CBD) products, opening up an entirely new cannabis market to fuel revenue growth far into the future.