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Amazon: King of Advertising?
It is interesting to compare $AMZN ad revenues in Q3 2022 with notable peers in that space like $GOOG $META $SNAP $PINS. $TTD has not reported yet, but I am guessing their results will be much better than average, given its sizable exposure to the still-nascent CTV and positioning as the largest independent DSP.
Amazon ad revenue grew by 30% on a CC basis in Q3 - this is really impressive. Retailers are increasingly reliant on Amazon for sales, and sponsored listing is the way to go as competition for attention from >200mn Prime members heats up. See below for comps:
Check out a really good article below on why Amazon ads are more effective. A relevant quote from Amazon CFO Brian Olsavsky sums it up:
"Our advantage is that we have highly efficient advertising [and] people are advertising at the point where customers have their credit cards out and are ready to make a purchase...It’s also very measurable, so when companies are looking to potentially streamline or optimize their advertising spend, we think our products compete very well in that regard.”
AdExchanger
Amazon The Unstoppable Continues Its Ad Platform Expansion | AdExchanger
If another war breaks out, if Apple tightens the screws even more on targeted advertising, if shopping shifted: Amazon would still report strong and healthy earnings. Q2 this year is no exception. Earlier this week, Facebook reported its first-ever drop in year-over-year ad revenue and Alphabet hosted a defensive investor call, during which the C-suite […]
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