Adyen's value proposition explained below.

(a) Own most of the payment process to be more efficient and achieve better conversion

(b) Have a global presence

(c) Give customers ease of use, integration, and a single place to view (and act on) the data

Customers only need a single contract and a single integration and they get instant access to global payments:

Adyen is laser-focused on this ease of use. Example below:

India is an important market, but Adyen is not there for the revenue opportunity, but to enhance customer service.

If an Adyen customer wants to go to India, Adyen is there to facilitate its transactions.

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