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Digital Ad Revenue Jumped 35% in the U.S. Last Year, Biggest Gain Since 2006
So WSJ just published this interesting article about last year's ad spending, based on some new reports: https://www.wsj.com/articles/digital-ad-revenue-jumped-35-in-the-u-s-last-year-biggest-gain-since-2006-11649759401
TL;DR
- The growth accelerated from 12% in 2020 to 35% in 2021
- Digital Audio (Streamed music, Radio and Podcasts) grew 58% YoY to $4,9B and still makes up only 2,6% of all digital ad spend
- Main struggle for Digital Audio advertising is a lack of measurement of just how successful the reach is -- very bullish for $SPOT which appears to have figured this out
- The largest 10 digital publishers and platforms made up 78% of all the digital ad spend
- E-commerce expected to drive the growth in digital channels
- Companies like $DASH $WMT $CVS expected to benefit from their consumer data by offering that to advertisers so they can better target their customers
- Midterm elections should also boost ad spend on streaming TV -- bullish for $ROKU $TTD $TWLO
Overall, I expect this growth to continue this year as well, as inflation weights on consumer sentiment and buying power, businesses will continue to seek data driven advertising to target the customer who's willing to spend money. Therefore I'm excited to catch that opportunity by investing into such companies who enable this.
Let me know down below what you think!
WSJ
Digital Ad Revenue Jumped 35% in the U.S. Last Year, Biggest Gain Since 2006
Advertising has followed shopping online during the pandemic at a breathless rate. The ad spend was concentrated—78.6%—at just 10 top digital publishers and platforms and the proportion is creeping higher.
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