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The Rule of 40
The Rule of 40 is used as a comparison metric for high growth SaaS companies that are not yet profitable.

The rule states that a company's revenue growth rate plus profitability margin should be equal to or greater than 40%.

Assumptions

  • Based on most recently available quarterly results

  • Operating Income used as measure for profitability margin

This is a single metric viewed in isolation. It makes for useful comparison but should not be solely relied upon when performing due diligence.


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