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Branding of sportswear brands
  • Sportswear brands like Nike, Skechers and Li Ning grow significantly in value.
  • As a result of increased consumer demand for sportswear, brands in the sector achieved significant brand value growth: Nike (brand value up 9% to US$33.2 billion), Adidas (brand value up 2% to US$14.6 billion), Puma (brand value up 13% to US$4.5 billion), and Lululemon (brand value up 28% to US$4.2 billion).
  • Smaller sportswear brands are amongst the fastest growing brands in the ranking with Skechers (brand value up 68% to US$3.2 billion) and Li Ning (brand value also up 68% to US$2.0 billion).

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Extracts from the Brand Finance Report, Apparel 2022

$LULU brand value is clearly improving!!

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