Every investor who buys individual stocks needs to watch this excellent analysis of Booking Holdings ($BKNG) from our friends at @stockopine

Notice how Adamos methodically walks you through their comprehensive analysis process, covering a range of topics that includes the business model, assessment of executive management, industry & competitor analysis and financial/valuation analysis.

This is a master class of fundamental analysis.

If you really want to understand the business you're investing in and become a master of business-oriented investing, this is the level of comprehensive fundamental analysis you need to get to. Remember, it's OK to outsource this work and subscribe to their inexpensive newsletter. You'll have all the key data points and information to make your own assessments. Let them do all the heavy lifting.

https://commonstock.com/post/fec035ca-dcb1-4f45-b658-faafeef4f9bb by @stockopine