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New Rivian $RIVN Showroom Coming in the heart of Atlanta: Are EV makers the Next Big Retail Tenants?
Spotted this upcoming Rivian $RIVN showroom at Ponce City Market, a popular lifestyle mall in Atlanta. This is an excellent spot for an electric vehicle showroom, given the foot traffic and location right outside the parking lot for test drives.
EV makers are expanding into popular malls for their showrooms, a contrast to the legacy dealership model. While e-commerce is a headwind for retail malls, not all is lost, as some DTC vendors need to establish a physical presence. At Westfield Century City (Los Angeles), Vinfast $VFS is opening a large showroom to compete directly with Lucid $LCID and Tesla $TSLA for attention.
Have a read of my recent posts on the San Francisco real estate market and my Rivian $RIVN test drive experience. Do subscribe to my weekly blog, Consume Your Own Tech Investing too.
www.consumeyourowntechinvesting.com
Consume Your Own Tech Investing | BT Capital Agency LLC | Substack
Covering human psychology in investing, consumer, and tech sectors. It is also about managing a portfolio based on your "personality tech" without copying others. Author is a seasoned investor, ex-ibanker, and grad student in clinical mental health. Click to read Consume Your Own Tech Investing, by BT Capital Agency LLC, a Substack publication with hundreds of subscribers.
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