I love when randomly looking through financial statements of companies I come across this ultra long term thinking from management.

Whats crazy is this is part of an even longer 3 Phase plan by the company. From 2014-2020 was phase 1 which was diversifying the product base, Phase 2 is about reinvesting into the company and is from 2020-2024.

So far the plan seems to be working quite well.

But given the company is still fundamentally a branded products company it faces significant challenges and is even guiding for -10% revenue growth in 2023. But this long term thinking to me shows management is somewhat trying to create shareholder value, even if the stock is down 60% this year.