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Black Rifle Coffee Co. $BRCC has a large social media audience
I was surprised to see that this coffee chain has a larger social media audience than $LULU $PTON and other better-known brands. Interestingly, a significant chunk of their audience comes from Facebook, showing that their demographic audience is a lot older than that of other brands (since older people use Facebook more than Instagram).

At the same time, Black Rifle Coffee Co.'s Youtube and Tik Tok audience is quite large. This company is probably doubling down on viral marketing compared to other brands.

This large audience could help the company one day rival $SBUX in the US.

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