What are the best resources (books/articles/videos) for understanding and calculating customer churn, LTV, and CTV?
0
1
2
3
4
5
6
7
8
9
Conor Mac's avatar
M.Mauboussin had a great paper on this, specifically LTV
0
1
2
3
4
5
6
7
8
9
Joshua Simka's avatar
Hi @ekmokaya, check out this video from Aswath Damodaran - The Value of a User


0
1
2
3
4
5
6
7
8
9

Author

Related

Already have an account? Log in