$ASTR is a pre-revenue launch company that is dedicated to providing personalized launch services for satellite internet providers looking to launch low-orbit satellites.
Currently, SpaceX would be providing launch services for other firms. However, many of their clients would have to be flexible with SpaceX's launch plans as SpaceX will prioritize its objectives. Because of this, SpaceX doesn't help its clients launch satellites in specific locations of the Earth's atmosphere.
Astra Space is solving that issue by providing personalized launch services to those firms. One of those clients could be
$AAPL as
they were looking to enter the satellite business. Other potential clients include the US Department of Defense,
$SIRI (if ever they want to have low orbit satellites to enhance their service), and other satellite startups.