$AAPL $AMZN $GOOG $META $MSFT reinvestment rates through the years. $META has the highest R&D as a percentage of revenue and $AAPL has the lowest, while $AMZN $GOOG, and $MSFT all have similar percentages.

The order is similar for CAPEX as a percentage of revenue as well.

$META metaverse spend is clear in these graphics.