MrBeast, one of world’s most popular YouTuber and influencer, is partnering with 300 cloud kitchens nationwide to launch a “restaurant”.
Overnight the MrBeast Burger app has reached #1 on the free AppStore chart.
MrBeast is partnering with Virtual Dining Concepts to create MrBeast Burger. Virtual Dining Concepts is a company working to create digital restaurant brands with easy menus that can be replicated across kitchens nationally.
Other digital brands that Virtual Dining Concepts has created and celebrities they have partnered with include:
- Mariah’s Cookies (Mariah Carey)
- Tyga’s Chicken Bites
- Pauly D’s Italian Subs
Virtual Dining is also trying to create virtual brands w/out celebrity partners in popular food categories such as pizza, burgers, sub sandwiches, fried chicken, and more. Orders for these ghost kitchens are fulfilled with popular food delivery services such as UberEats, GrubHub, DoorDash, etc.
VDC is co-founded by a father son team of Robert and Robbie Earl. Robert Earl is the former CEO of Hard Rock Cafe and the founder/current chairman of Planet Hollywood. Robbie Earl is responsible for talent partnerships and marketing of the virtual restaurant concepts.
It is interesting to see a crossover between popular creators and ghost kitchens. I believe the ability for popular creators to drive consumer demand is much bigger than most people give them credit for.