Conor's avatar
$20.5m follower assets
"Lost" an Entire Car Amount on $CELH
Going over winners is easy. Going over losers is PAINFUL! Especially, when it's from selling a position you had.

I sold 325 shares of $CELH at $6.18 a piece on 3/09/2020

Celsius is now trading at $105.36 a share with news of the $PEP investment

Moral of the story: NEVER SELL!

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Eric Messenger's avatar
I can’t figure out why the hell they’re trading anywhere near $100 a share🤷‍♂️got me.
Conor's avatar
@wall_street_deebo maybe we should start an energy drink company? LOL
Ben's avatar
Holding companies during market downturns is the hardest part of stock picking. I have a similar one. Sold $ALB at 60 a few years ago. Now it’s 240. Now I try to never sell. Only sold 2 positions in all of 2022
Conor's avatar
@rpinvestments it's easy to say buy stocks cheap. The problem is they only look cheap AFTER they run up in the price. If only we had a time machine
AverageInvestor's avatar
For what it’s worth, my regret is $OXY. Got lucky buying in near the bottom, dumped my shares for a healthy profit and now the stock has doubled from that point.
Conor's avatar
@averageinvestor Maybe the moral of the story should be: don't check back on stocks you have sold LOL I also sold $OXY way too early. At least for that one I was worried about energy prices crashing
Vincent Poy's avatar
Patience is important.
Conor Mac's avatar
Ouch, that has to hurt. Thanks for sharing this. What takeaways did you have other than Never Sell?
Conor's avatar
@investmenttalk I was being facetious with my advice never to sell. Ideally, you should only be investing in companies you think have a superior advantage (MOAT) and not look at their price for the next 5 years.

In this particular case, I bought $CELH because I was drinking about two of them a day. I didn't have the research or anything to back up my purchase other than my own experience using the product. I just happen to get lucky.

Today, I won't invest in a company unless I believe its advantages over its competition is superior and it's trading at a relatively low valuation compared to peers.
Conor Mac's avatar
@conorvalue Thanks Conor. Do you think if you had spent some time doing more research that you might have had more conviction in the name, or perhaps less?
Conor's avatar
@investmenttalk LESS, for sure. They were doing stock offerings and other things at the time. It was part of the reason why I sold it
Conor Mac's avatar
@conorvalue Just goes to show how much luck is involved in this game! I sold Celsius in the mid 40s a few years ago for similar reasons.