"Lost" an Entire Car Amount on $CELH
Going over winners is easy. Going over losers is PAINFUL! Especially, when it's from selling a position you had.
I sold 325 shares of $CELH at $6.18 a piece on 3/09/2020
Moral of the story: NEVER SELL!
Holding companies during market downturns is the hardest part of stock picking. I have a similar one. Sold $ALB at 60 a few years ago. Now it’s 240. Now I try to never sell. Only sold 2 positions in all of 2022
For what it’s worth, my regret is $OXY. Got lucky buying in near the bottom, dumped my shares for a healthy profit and now the stock has doubled from that point.
Ouch, that has to hurt. Thanks for sharing this. What takeaways did you have other than Never Sell?
@investmenttalk I was being facetious with my advice never to sell. Ideally, you should only be investing in companies you think have a superior advantage (MOAT) and not look at their price for the next 5 years.
In this particular case, I bought $CELH because I was drinking about two of them a day. I didn't have the research or anything to back up my purchase other than my own experience using the product. I just happen to get lucky.
Today, I won't invest in a company unless I believe its advantages over its competition is superior and it's trading at a relatively low valuation compared to peers.