Warren Buffett tripled his money in 2 years on his first American Express investment.
Here's his 5-step framework:
- Have the business on your radar & understand it thoroughly
- Wait for an event to happen that crashes the stock price (Salad Oil Scandal)
- Stock dropped 50%
- Buffett did his DD and spoke to businesses and consumers to find out if they were still using AMEX after the scandal. Nothing changed
- He bought tonnes of it. Tripled the investment in 2 years.