Ofcom's 2021 TMT report, which was released recently, has some interesting data points on the sector in the UK.

A lot of the 2020 trends seem to be reversing to back to their long term trends with some above trend growth. However, ad budgets have increasingly shifted to online in even larger proportions.


![](https://cdn.commonstock.com/eac179509e99715dc767844ea08a20b2ff84ceb346cf53e33f56bf168fa157ce-1144x531.png)

It also mentioned adults now spending 4 hours on average online daily. Ads follow your eyeballs.

Full report here:
[https://www.ofcom.org.uk/research-and-data/multi-sector-research/cmr/the-communications-market-2022?SQ_VARIATION_240924=0](https://www.ofcom.org.uk/research-and-data/multi-sector-research/cmr/the-communications-market-2022?SQ_VARIATION_240924=0)

Great share, thanks my man. Gonna dive into this now.

Undefined

https://www.ofcom.org.uk/research-and-data/multi-sector-research/cmr/the-communications-market-2022?SQ_VARIATION_240924=0

The Communications Market 2022

UK ad spends

This member is verified by the Commonstock team based on their contributions to the Commonstock community. 