@nathanworden Great point! Crazy thing is, people are willing to throw down heavy coin for their products. IMO, they will always raise the price and the demand will always be there. They create some of the most sought out devices in the world (and I think they're just getting started!)
@acb123 Yeah, once a product becomes as essential to modern life as the iPhone has become, the product takes preference over virtually every other disposable-income purchase. Massive pricing power right there.
I think the can raise prices continually. There will always be a market for their newest, highest/end phone (not me, but I know people). So long as they continue also putting out lower tier models that are less expensive on a relative basis but more expensive on an absolute basis, I think they’ll be able to continue raising prices.
The biggest risk is if their ecosystem falls apart or becomes less valuable to future generations, which is always possible.
Disclaimer: This is an opinion with no research whatsoever.