As an investor in $PLBY when I see this I'm grinning ear to ear knowing the Honey Birdette brand & design team is working hand in hand with Playboy to take share in these segments, expanding rapidly stateside & seeing this price tag being floated for a Savage X Fenty IPO. Hugely under appreciated growth angle that will fuel margin uptake from 2023 onward in their Direct-to-Consumer segments. Looking forward to an S-1 for more details on how they assess & are situated in the marketplace.