Hey fam! I'm continuing my process of thinking through my holdings and consolidation. After thinking through this on multiple occasions, I decided to sell
$ROKU at the open. My main thesis for holding it was to get a great exposure to the world of CTV and advertising and I'm confident I get that well and then some with
$TTD.
While
$TTD isn't laser focused only on CTV, they do have a substantial exposure as pretty much almost every major streaming service like HBO Max, Hulu, Discovery+ and more works with them and
$NFLX is also a not so distant possibility.
Besides that, I get exposure to programmatic targeted advertising beyond just CTV but to whole omnichannel experience, superior margins and remove my direct exposure to supply chains while retaining some exposure to
$ROKU itself as they are one of their partners and
$ROKU is also a user of
$SNOW's data solutions.
- On the opposite side, I decided to add to my $SNOW allocation once again, for obvious reasons, and $DDOG.