It is not only Mark Zuckerberg who does it — he just does it better:

Nearly every major social media feature has been copied or iterated on by rival apps, causing most major social media platforms to begin to look the same.

Social media giants have a long track record of adopting popular features and integrating them into their own apps to stay competitive. Their key points of differentiation are increasingly becoming their philosophies, values and use cases.

Meta, for example, says Threads — its Twitter, or now "X," rival — is meant to be "a friendly public space for conversation" that won't focus on news and politics.

TikTok on Monday debuted a set of new text features akin to Twitter and Threads that lets users share written thoughts and updates.

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