I was already starting to like $BBW when I came across their metrics a couple weeks ago. Then read a good write up here and liked it even better. I thought it was a dying store in dying malls. Then my niece came home the other night with a tie-dye unicorn m, from a $BBW birthday party she’d attended. I sat her on my lap and had this 9 year old explain to me why Build A Bear parties are so great; she didn’t shut up for 20 minutes. I didn’t know they “catered” parties. I ignored my kids when they were that age and told me to buy Apple and Starbucks; I won’t ignore another child that knows more than me about said product.

Already being sold on buying the stock based on my analysis was #1, but the child’s conviction is what pushed me to want to actually buy.