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Ford’s U.S. sales rose nearly +6% in July, but sales of the electric Lightning model dropped more than -28%.
Sales of Ford’s F-Series pickups, an important profit driver, rose 8.2% in the month to 68,536 trucks.

But sales of the electric F-150 Lightning dropped more than 28% from a year ago, to just 1,552 trucks, after the company shut down the Lightning’s factory for six weeks to install production upgrades.

The Lightning’s factory reopened earlier this week. Ford said on Tuesday that orders for the Lightning had jumped sixfold after price cuts in mid-July.

So there's still a lot of demand for the Lightning especially at lower price points. The main issues is that there was just a factory delay.
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