Contrary to popular opinion, I think what $GOOGL is showing us with Bard is a very restricted version of what they are capable of. Their intention isn’t probably to make the most impressive chatbot out there as soon as possible, but rather to push the word out there that they are in game.

Over time, they’ll fix problems, iterate, take the feedback of community and improve it in a meaningful and safe way. Microsoft is able to risk more as they don’t face the same degree of risk as Google faces reputation risk given their business with advertisers.

I also don’t think chatbots are here to disrupt search business, as they tend to at least from what I observed serve different use cases, and ultimately both are monetizable either through query pricing/subscription/ads.

Sure, there will be certain impact to search business, but what most are forgetting is that the number of searches continues to grow year after year for years now. Search is still an expanding business, and therefore both $GOOGL & $MSFT benefit.

At the end of the day, $GOOGL & $MSFT are both winners as they became once again more innovative, therefore more attractive as an employer for great talented people, and also us the end users as we get to witness some of the greatest leaps forward in tech imaginable.