My observation from shopping at Costco:

The only reason why $BYND will beat Impossible Foods in the plant-based meat industry is because their meat is the cheapest in the industry.

Other than that, Impossible thrives in the form of appealing to budget-tight consumers.

Examples:

For $21, I get 10 Beyond Meat burger patty.

Meanwhile, I can pay $17 for 8 Impossible Meat burger patty.

Budget conscious consumers prefer the Impossible Meat because it’s cheaper in price, but if they had more money, they would’ve saved more with Beyond Meat.

Both meats taste fairly similar and because of that, there’s no moat in the industry. Beyond Meat is most willing to provide more savings to customers.

Many of the other Big Food producers like $K and $GIS have their own plant-based food brands, but because those aren’t fairly well-known compared to the main startups, they rarely get picked off the shelves.

That’s my $0.02 on the plant-based meat industry. Any questions?