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Why $U is going to the moon in this past months?
As you know I am a $U bull and makes my heart melt when it goes up. But, we have to be logical and see what factors are pushing it to the moon.

πŸš€ $U to the Moon!!!
As presented in the screenshot below, $U has been growing rapidly in last month alone. It grew by 20%+ while at the same time $SPY has grown by 7%.
Post media

πŸ€” So why is $U going to the Moon?
I think there are two major points that helped $U soar in last month.

πŸ‘‰πŸ½ Unity Multiplayer Services: Unity's Multiplayer Service is the easiest way to set up real-time, networked games for Unity. So basically developers can make changes to their multiplayer games across all platforms at once. So, it has huge potential to save time and attract developers using custom or other game engines. βœ…

πŸ‘‰πŸ½ Unity Mediation: So with releasing of Unity Mediation in Unity Ads - developers will be able to run ads from different network at once from Unity Ads. This will help all parties involved.
  1. Developer: Will get access multiple ads network
  2. Other ads network: More impressions due to Unity Mediation
  3. Unity: Can push Unity Ads and can keep developers in Unity ecosystem
I see this being a huge positive for Unity if they can grow and maintain it properly. With this, in future, they will be able to compete along $APP, $IS against the likes of $GOOG and $FB βœ…

πŸ’Ž What's next?
Tomorrow is the earnings call for $U, let's see how it goes. My estimate is it will still produce negative EPS as we have seen releasing of new products and no real significant changes to finances (as per news).

For trading, $U is trading at premium and I don't want to buy it right now. I will however diamond hand $U that I bought a while ago when it dropped to $80. 🀘🏽



EAT. SLEEP. UNITY.

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