In the article, the CEO of Rent the Runway noted that the company is benefiting from a strong rental environment as customers seek stability and value during these times.
At the same time, management noted that they will increase the price of their membership plans as a way to help offset their own rising costs.
With more consumers spending on experiences and less on things, the environment is highly favorable towards Rent the Runway, a company that makes money by renting out nice outfits. Plus, the business correlates strongly with consumer spending on experiences.
With profitability as their main goal during this time, I feel confident that the company will reach profitability sooner than we realize.