I think I might have only ordered online from $COST just once in the last 2+ years since moving to the US. It is more of an in-person experience; the warehouses are perpetually crowded. Each time I go, I end up with a receipt far longer than I anticipate! Customers usually end up buying more when they see more stuff being offered. I am keen to be a $COST shareholder, but at current price and slow (albeit defensible) growth rate, it is a bit of a tall order...