More companies are going to have to take this approach to data in order to create a compelling case to switch from web2 products. I've been thinking a lot about data science as a service (DSaaS), and Swash seems to be leading the way.

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Nathan Worden's avatar
"Swash has over 80K Data Union members who are already reclaiming ownership and earning rewards for the aggregated value of their data."

Not bad! @sidnistandard have you downloaded the chrome extension for Swash yet? I must admit I'm always hesitant to install new extensions until I have at least a couple first person examples of other people using and trusting it.
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Sidni Standard's avatar
I have not downloaded it, and prob won't until I do some more research. I'm also hesitant to install new extensions... I'm gonna keep my eyes on this project and see how it evolves!
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Nathan Worden's avatar
I'm exactly the same way^ 😄
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Rick Gurner's avatar
@sidnistandard @nathanworden You're both an example of why I am pessimistic about data severity adoption. The article Sidni shared stated that "9% of American consumers feel they have control over their data, even though over 90% think it is important."

But I think that 90% number is over-emphasized. It's easy for you to say you want control over your data. That's what anyone would say. It's another thing entirely for you to fight for your data.

People fight for independence, people fight for freedom. From what we've observed, people do not fight for their data.
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Sidni Standard's avatar
I'd argue that a lot of people don't fight for their freedom either. People want tools that make owning their data easier, as they want easier ways to retain their freedoms. If a new swath of companies make data ownership and its subsequent monetization possible, more than likely, people will choose those companies over the ones that extract and profit off of their data.
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