"The product is applied in areas that are not wholly about creating
images. It’s used to
develop video games, maps, and presentations but is most intriguing by software designers (aka product managers), at sophisticated software technology companies like Google (
$GOOG), Airbnb (
$ABNB), and most interestingly Microsoft (
$MSFT). Microsoft had a previous strong commercial relationship with
$ADBE. Yet the younger set insisted on using Figma instead. They forced head-to-head comparisons and showed how Figma was superior. It had gotten to the point that projects at Microsoft had difficulty recruiting internally for design people as they insisted on eschewing the
$ADBE products."