Most investors focus too much time trying to find a great business and not enough time building the ability to hold it.
It's easy to read an article about how good Google is. It's not easy to think about all the mistakes you are making that are holding you back from rapid improvement. Since humans are slaves to their emotions it's easy to allow them to guide us, even when we don't need them to!
When you fail to learn to control emotions, you end up:
- Focusing on the short term
- Selling when the price decreases
You will never achieve great wealth using this strategy
You'll end up being the person who sold Amazon for a 20% profit when you could've made 100x profits.
Everyone will make mistakes of omission in investing. Not everyone learns from these mistakes.
Great investors have high levels of conviction and emotional awareness. Buffett held Berkshire for 3 separate drops of 50% or more. He did this because:
- He understood what he owned
- He's a master at controlling emotion
- His levels of self-reliance are off the charts
Look, I'm not telling you to stop studying new business models and adding more to your circle of competence. But all that analytical work will be completely wasted if you aren't constantly trying to make it easy to hold onto your ideas through thick and thin.
If you don't have conviction, patience, and equanimity, spend some time learning how to develop those qualities.
Approach investing through a lens of continuous self-improvement.
When you emphasize self-improvement in investing through the lens of emotional control you unlock all sorts of benefits. You'll make way more money because you'll make fewer mistakes. You'll worry less about stock price volatility.
You'll find the market is a place where you can challenge yourself and are incentivized for winning that challenge.