$META rolls out various new monetization tools for creators on Instagram & Facebook. They are even holding off on some revenue sharing until 2024 🤯
It looks like management realized they absolutely need to win over creators & influencers to defeat TikTok and other platforms.
I personally think it will take government intervention to make people abandon Tik Tok.
Many creators use Tik Tok to edit their videos.
Many reels are just reposts from Tik Tok.
$META faces a problem with Instagram being anchored in peoples mind as a photo sharing app.
@caridinacapital I think, as a young person who grew up with Instagram, $META can’t decide the interface for the end user.
When I open my Instagram, it is cluttered with accounts I don’t follow and often topics I have no interest in. It seems to be a popular problem for many people.
Seems like they are stuck between “pushing all video content on you” & “Instagram is a place for younger people to share photos”