$11m follower assets
$META rolls out various new monetization tools for creators on Instagram & Facebook. They are even holding off on some revenue sharing until 2024 đ¤Ż
It looks like management realized they absolutely need to win over creators & influencers to defeat TikTok and other platforms.
I personally think it will take government intervention to make people abandon Tik Tok.
Many creators use Tik Tok to edit their videos.
Many reels are just reposts from Tik Tok.
$META faces a problem with Instagram being anchored in peoples mind as a photo sharing app.
@caridinacapital I think, as a young person who grew up with Instagram, $META canât decide the interface for the end user.
When I open my Instagram, it is cluttered with accounts I donât follow and often topics I have no interest in. It seems to be a popular problem for many people.
Seems like they are stuck between âpushing all video content on youâ & âInstagram is a place for younger people to share photosâ
i think better monetization is the key to win the creator. I have the feeling that most creator can build a huge followership on TikTok, but for monetization they often go to instagram and try to convert their followership