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LEGO healthy growth path continues
- Lego’s revenue up 17% in 2022 at $9.28 billion and Net profit up 4% at $2 billion
- 48% of Lego’s 2022 portfolio was in the new product category
- In 2022, the company opened 155 shops worldwide, around half of them were in China. Lego looks to add 145 additional locations in 2023
- Sales and net profit have both increased by two-thirds in the past 3 years, leaving rivals such as Mattel $MAT and Hasbro $HAS of the US behind
- Preparing to announce details of a collaboration in the metaverse with Epic Games
Source: Forbes
The metaverse? We're not in late 2021 anymore...
@ccm_brett I think they should have used the term 'AI' instead 🙂
They have definitely enlarged their monetization universe with theme parks, movies, and expanded range of toys in the last decade. Amazing growth - and marketing - story
@consumeowntech Agree. It's a pity that they are still privately owned company, in a way.
Amazing biz, and along with Chick fil A one of the private companies I would love have an opportunity to own one day.
@ifb_podcast Both good businesses. I would include IKEA in that bucket, as well.
@kostofff I have spent so much money on Legos for my daughter 😂😂
@ifb_podcast I would say that it was a good investment. The LEGO building blocks and construction process develop so many skills - problem solving, spatial skills, intelligent and constuctive thinking and on top of that it brings joy to everyone involved in the process - from kids to parents and grandparents.
@kostofff absolutely, great points! I think I enjoyed putting them together as much or more than she did! 😂😂
@ifb_podcast BTW, below is a brief snapshot of some of their financial ratios. They are really best in class.
Source: LEGO 2022 Annual Report
Great point!
Popped into their Leicester Square store this weekend. Was slightly in awe watching the checkout queue and purchase prices...
@asthecrowbuys That's their largest store worldwide and probably the busiest.
This is one of those companies I would have invested in as a kid... if it had only been public. If it ever plans to IPO... I would probably invest. This company is amazing.
@nathanworden North of 100% agree here 🙂
This company. A big shame for public investors not being a public one. The returns would have been great.
@rihardjarc Indeed.
I hope that Avatar LEGOs can provide LEGO with their next leg of growth. Seeing Avatar LEGOs becoming a major hit would mean that the Avatar franchise is a lot more valuable and more ingrained in our culture. I'm a big Avatar fan btw.
@dissectmarkets Anything can be on the cards for LEGO.
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