The $10 million Matthew McConaughey hire puts CRM is some some questionable company.
$CRM isn't the first company to throw huge piles of cash at a celebrity "creative director." Previous entrants include Blackberry $BB & Alicia Keys, Polaroid & Lady Gaga, and Intel $INTC &

We all know how things turned out for these former Wall Street giants, and it doesn't bode well for the future of CRM. But what do you think — does the McConaughey hire worry you as a shareholder? Do you think CRM's best days are behind it? Or is this just meaningless noise?
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Benjamin Tan's avatar
It is pretty headline grabbing, paying McConaughey such a large sum, especially when they are reducing headcount at the same time. But isn't celebrity endorsement all part and parcel of marketing? I remember $MSFT paying Madonna $10mn to use her song Ray of Light to market Windows XP - stranger things have happened!
Nathan Worden's avatar
$10 million for being a creative adviser and TV pitchman isn’t a great look when the company is laying off 8,000 people 🫣
Joey Hirendernath's avatar
Why not just structure such a relationship in terms of the marketing benefits. I agree having a celebrity director may generate the buzz and publicity needed for a brand however I am not a fan of this new obsession with appointing celebrities as creative directors. The lack of relevant expertise, limited availability, high costs and lack of continuity are often ignored.
Conor Mac's avatar
Followed :)
Dissecting the Markets's avatar
What are your thoughts on Rivian and Rihanna?
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Dissecting the Markets's avatar
I don't think people should worry about Matthew McConaughey in Salesforce commercials. SaaS is incredibly sticky and I see Salesforce continuing to dominate the CRM SaaS market.



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