Where do Americans get their news?
Pew Research just released their latest Factsheet for US social media usage for news-related purposes. The data shows that of the 70% of respondents who claim to get news from social media, the likes of Twitter $TWTR, Facebook $META, Reddit and YouTube $GOOGL have fallen slightly. Twitter & Facebook still remain clear leaders.
Interestingly, it is TikTok that shows the most growth in adoption, with 33% of regular social media users getting their news from the site, up from 22% in 2020.
Here is a more granular view across a range of demographics.
LOL at Nextdoor... And interesting that demographically the political divide is most evenly split on that one. I thought the TikTok portion was scary. But looking at Snapchat and the 67% of responders in the 18-29 age group makes me wonder what exactly people think "news" is!
Pretty interesting to see the inverse relationship b/w TikTok and YT/Instagram. YT/Instagram have both essentially copied TikTok's short form video strategy, yet TikTok is seeing exponentially more adoption. Another reason why this is interesting is bc, as you say, Conor, FB remains a leader and FB owns Instagram. And yet Instagram isn't necessarily capturing the same audience.
I'm surprised that Twitter is downtrending. Also, the slight uptick on IG as a platform where people get their news is something I didn't expect either.
As for Snapchat, they're the place where people can read WSJ articles for free, but it seems like not many are taking advantage of that.
Honestly no idea how you can get news via TikTok. What kind of news is that?