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Retail media ad spend will double by 2027
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Retail media isn’t a passing trend. Advertisers are spending more on retail media due to its ability to target consumers effectively and push them closer to the point of purchase. In an advertising landscape devoid of clear data, expect marketers to double down on retail media.

Joshua Simka's avatar
Joshua Simka
@tomatoMay 5
Growth in CTV ad spend is such an impressive story that retail media can get overlooked. Retail media is on track to overtake social soon enough!
StockOpine's avatar
@stockopineMay 5
It is no coincidence that Amazon's advertising revenues grew considerably higher than $META, $GOOGL etc. Thanks for sharing this graph.
Nathan Worden's avatar
Nathan Worden
@nathanwordenMay 5
"Be near the point of purchase"
Paul Cerro's avatar
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