Amazon (AMZN:NSD) is making strategic moves to maintain its dominance in the online retail landscape. The tech giant is turning to innovative features like “Buy Again” and “Subscribe & Save” to encourage recurring purchases and drive growth. These initiatives come at a time when Prime membership growth is stabilizing and consumer spending is showing signs of slowing down, as reported by The Wall Street Journal.
I have been noticing subtle cost-saving measures on Prime, like consolidation of orders to Delivery Day with incentives on digital purchases (Kindle, Prime Video) when you do so. As a Prime member, I am so conditioned to just direct everyday purchases--from electronics to clothing--on Amazon $AMZN out of habit. Plus, returns are easy via Whole Foods