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Social Media Armies
These armies consist of individuals or businesses who genuinely promote a large corporation's product or service to their local communities. The large corporation benefits from free advertising.

When do individuals devote their time and effort to promote a company's product? When their incentives are aligned. $SKIN & $INMD are two examples where a medical office purchases a device from the company and then share information about these procedures with their online communities. Medical offices need to educate consumers on the benefits of these procedures in order to recoup their investment in these devices. By promoting these products on their social media pages the medical offices are doing their part to ensure they are running a profitable business while $SKIN & $INMD benefit from free brand exposure.

Another example of aligned incentives is with $GO. These grocery stores are owned and operated by Independent Operators who are members of the community they serve. Most grocery locations are represented online by the Independent Operators who are uniquely positioned to share posts that are only relevant to that particular community. These aren't cheesy PR stunts by a faceless corporation but genuine attempts to connect the grocery store with the community.
What are other examples of companies benefiting from free advertising across social media?

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