The Apple of the agriculture business - JohnDeere $DE

Founded in mid-19th century, original John Deere built the steel plow and transformed farming. 180 years+, co bearing his name is undergoing digital transformation that is revolutionizing the industry.

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$DE is 🌎 leading mfr of agricultural equipment

They've built platform biz, much like Apple achieved w/ iPhone, but 4 agri biz. integrated offering of 🌎 class h/ware & s/ware, locking customers into DE ecosystem w/ consistent user interface and AI, computer vision & autonomous

John Deere can also unlock the value of their customer’s farm related data by using machine learning and other analytical technologies to offer insights and custom guidance, such as recommendations for new fertilizer seed and chemical treatments.

To create network effects around their platform, Deere has invited 3rd parties to build on its platform to better serve customers with agriculture related apps and services. To continue the Apple analogy, its like an Appstore for the agriculture industry.

In addition to their technology advantages Deere has other ways to differentiate in an oligopoly-based market, including being one of the world’s most valuable brands and its vast worldwide dealer network.

$DE has close to a two centuries worth innovation track record. With a lower yield and inconsistent annual dividend raises, John Deere is closer to a growth stock than dividend grower. However, the combination of growth and a steady dividend make it attractive.

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