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Alternative Data

$1.7B was spent on alt data in 2020. Professional investors make decisions based on data retail investors can't afford to access. Sometimes these insights are leaked onto Twitter & Reddit but we still need to be crafty to compete.

What is in everyone's alt data toolbox? I use the following:
-Google Trends
-YouTube product reviews
-Alexa . com
-Free tier of AppAnnie
-Koyfin for transcripts
-Glassdoor
  • @aznweng on Twitter for hiring trends
-Industry trade magazines

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