Alternative Data
$1.7B was spent on alt data in 2020. Professional investors make decisions based on data retail investors can't afford to access. Sometimes these insights are leaked onto Twitter & Reddit but we still need to be crafty to compete.
What is in everyone's alt data toolbox? I use the following:
-Google Trends
-YouTube product reviews
-Alexa . com
-Free tier of AppAnnie
-Koyfin for transcripts
-Glassdoor
- @aznweng on Twitter for hiring trends
-Industry trade magazines