Trending Assets
Top investors this month
Trending Assets
Top investors this month
Deion Sanders is single-handedly BOOSTING the Boulder, CO economy
Image upload

“No one man should have all that power” —Kanye West

Who would’ve thought that one man could have such a large impact on college football, much less an entire economy in Colorado?!

If you’re wondering who that man is, his name is Deion Sanders, and he’s the head football coach at the University of Colorado at Boulder Buffaloes. When he initially signed on to be the head coach, they told him that they wouldn’t be able to pay him as much as most coaches in the NCAA, and despite that, he took on the job. The year before, he was the head coach at HBCU Jackson State, but had grander ambitions. Not only did he leave Jackson State, but he took his son Shedeur Sanders with him, and completely overhauled the Boulder Buffaloes team, in which he had 86 new players out of about 110 total players.

Deion Sanders—or Coach Prime, as he’s called—is no stranger to football or the sports world in general. From his Hall of Fame performances in the NFL and the NCAA to his MLB World Series appearance, Sanders has cemented his status as an elite athlete. For context, the Boulder Buffaloes went 1-11 last year and were never seen as a real competitor within the Division I Pac-12. However, for the first time in 27 years, Sanders has Colorado (3-0) ranked No. 19 in the country and turned the Buffaloes into must-see TV as he and his son, Heisman Trophy candidate Shedeur Sanders, find ways to use the media to hype their games.

But let’s get to the numbers… what has been the economic impact of Coach Prime on the college as well as Boulder so far?

But it gets even better... Not only has the economic impact to the college been around $91 million thus far, there's also been positive economic impacts to the local economy of Boulder, CO.

It ultimately pays to have a winner through and through on your team, and the University of Colorado at Boulder as well as the Boulder community at large are feeling that impact of that both economically & energetically. One thing that’s extremely relevant and important to note is the role culture plays in commerce.

Have you been watching the Boulder Buffaloes dominating on the football field?
How Deion Sanders Brings Wins, Revenue And Cultural Cachet To Colorado
What’s most impressive about Coach Prime’s new assignment in Colorado isn't just the wins. It's his economic impact.

Already have an account?