@tomato gaining market share and ability to keep stock during egg shortage. They recently built a huge egg distribution center and Amazon is a big investor, they know a thing or two about getting products delivered… and they are obviously prominently featured in Whole Foods for that reason too. I’ve personally seen them grabbing shelf space from other brands and the egg shortage also taught us that people can handle a little higher prices, especially when their product is superior (which it is, very high quality eggs)