If you’re a consumer-facing company, you need to hire a great Gen-Z Social media managers so you speak the language your customers are. This became a massive success for the brands that embraced this strategy.

[https://www.linkedin.com/pulse/how-gen-z-social-media-managers-became-new-cmos-fast-company](https://www.linkedin.com/pulse/how-gen-z-social-media-managers-became-new-cmos-fast-company)

I agree. It is interesting how important a good social media manager can be and how detrimental a bad one can be

Brett Schafer

Samuel and Brett — with this in mind, what do you think about Sprout Social?

Erik Hansen

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https://www.linkedin.com/pulse/how-gen-z-social-media-managers-became-new-cmos-fast-company

How Gen Z social media managers became the new CMOs

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