Neil's avatar
$26.9m follower assets
Instagram Reels
Cowen analyst John Blackledge said his survey data shows that 21% of Meta Platforms' Instagram users regularly used Reels in May 2022, the highest level since he started tracking its usage.

He said while rising Reels usage is positive, it is a near-term drag on monetization as META ramps its advertising offering. Blackledge reiterated his Outperform rating and $300 price target on $META Platforms shares.
StockOpine's avatar
Good to see such growth in Reels. Did he make any comparisons to TikTok?
Neil's avatar
@stockopine Not that I know but I think I saw another analyst write something. Will try to find it
StockOpine's avatar
@couch_investor that would be interesting. please share it in case you find it
Christian's avatar
Bullish
Rihard Jarc's avatar
Numbers should increase even more in the coming months as $META is shifting the UI even more towards Reels.
Neil's avatar
@rihardjarc Yup, I like it
Rihard Jarc's avatar
@couch_investor I think the key for them will be getting the right balance between the content from people you follow and random people (like on TikTok).

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