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The Trade Desk vs Google
DA Davidson analyst Tom White reaffirms his Buy rating on Trade Desk ($TTD) shares following a Reuters report that Google (GOOGL) may allow competing independent ad tech companies to again place ads on YouTube in an effort to alleviate the concerns of EU antitrust regulators.

While the report isn't a "total surprise," it is still positive news for Trade Desk investors, as if Trade Desk is allowed to place ads on YouTube, it would likely be able to attract significant incremental ad budgets to its platform as a result, White says in a research note.

If the remedy were deployed globally today, White estimates it could equate to annual incremental media spend for Trade Desk of as much as $2.5B-$3.5BB and annual revenues of $380M-$710M by 2026.