It appears that Tinder has benefitted from a combination of It Starts with a Swipe™ campaign, weekly subscription packages, and pricing optimization to finally show topline growth, after two-quarters of plateauing revenue. Management is forecasting Tinder to keep accelerating revenue growth into 2024.
Tinder used to grow at 20-30% and is key to $MTCH
recovery since it likely accounts for the majority of consolidated profits and close to 60% of total direct revenue.
Separately, Hinge continues to shine as the dating app that is "Designed to Be Deleted" with revenue expected to hit $400mn this year. Barely scratching international markets, but CEO is pulling forward launch plans to take advantage of its growing brand.
Please read the link
below for my original analysis of Match $MTCH
and share your thoughts below in the comments section.