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In the future, we will look back and wished we bought the dip on $PINS when it opened itself to third-party advertising
On April 27, 2023, $PINS announced that it would open its platform to third-party advertising. As part of this announcement, management said that their first third-party advertising partner will be $AMZN. With engagement with shoppable content growing on the Pinterest platform, it makes sense that partnering with Amazon on third-party ads was smart.
The benefits of this move are two, according to this article:
- Opening its platform to third-party ads creates more demand for ad slots, which could potentially boost rates.
- Pinterest doesn't have to spend money to attract these small and medium-sized merchants on Amazon -- they're automatically opted in when they buy sponsored ads on Amazon's platform.
In other words, Pinterest can spend less to attract advertisers onto its platform while seeing its advertising revenues grow simultaneously. It's a massive win-win for both e-commerce merchants and for Pinterest.
The Motley Fool
Where Will Pinterest Be in 5 Years? Here's How Management Would Answer the Question | The Motley Fool
Could the stock double from here?
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