YouTube's future potential.
I truly believe $GOOGL's YT has some insane optionality given the character of the platform.
Here's 3 paths I can see them working on forward:
- Cloud Gaming
yes yes yes you know by now I'm a huge bull on cloud gaming. but seriously - gaming has been a huge part of YouTube community since the beginning. YT has been ramping up efforts to attract streamers from Twitch too lately, a lot of gamers among those. Why not let people on desktops, consoles and TVs have an option to launch the game directly through Stadia for games they have in Stadia library as they watch a YT gameplay?
or why not work with the dev teams of some of the most popular titles to say have an ability to let streamers of games invite viewers in game by letting them join with ease of a click, especially with games like Among Us or generally those with a community multiplayer focus?
- Higher education
seriously, I can't believe YT hasn't done this yet. we're facing some of the toughest challenges in the labor market as much of the positions get automated, the need for reeducation of workforce is so important!
why not partner with the leading companies across sectors, leading universities and schools and develop a YT sub-platform focused on high grade edu content and let employers and general public access it all in one place if they pay for a subscription?
(now AFAIK this is being worked on) just about any creator has some form of their merch. develop a place inside YT platform to list, shop for those goods, pay for them with ease through Google Pay. Perhaps partner with services like $SHOP and make it easy to integrate their listings onto the platform in case they already have a dedicated store.
When you compare YouTube and Netflix, it makes Netflix seem really unattractive by comparison.
@joeyhirendernath agreed. it's a fight of 2 worlds basically - one is based on content creation of individuals so by definition it'll always be trendy and popular as it reflects what's popular in our society, it's also very low-cost for YT as it just provides tech and connects advertisers with content creators whereas Netflix is a media company with a fancy algo and has to always make sure they create the top notch content and get the next hit piece right. It's also way more capital intensive by definition. Hence why I believe YT overall will succeed more as we shift from TV to streaming vs streaming services with original content.
I remember back in the days when Smosh was the most subscribed account on Youtube with 1 million subscribers…the site has definitely come a long way and still has a lot of potential
In what innovative way that isn't covered by other companies would they be able to fit into e-commerce?