Here is a framework for wrapping your head around what Invitae $NVTA
What the world needs: Cheap, personalized genetic testing.
Why does the world need this?: Up to 10% of the population
is directly affected by an inherited genetic disorder. Far less than 1% get tested. Earlier diagnoses drastically increases the likelihood of a positive outcome for many diseases; cancer most notably. Additionally, genetic testing can help move medicine from reactionary to preventative. And then from preventative to wellness.
The problem: A lack of access, primarily due to prices. Genetic testing right now is expensive and slow.
The solution: Invitae makes tests affordable and quick (more on how they do this in future memos)
Are the people creating the solution to this problem also the people who are experiencing the use case?:
Co-Founder and CEO Sean George talks about spending a lot of time with families that have genetic disorders either directly affecting them or their children, and how the day can't come soon enough for them to be able to get quick access to genetic testing. From the outside seems Sean is on a personal mission to solve a very real and pressing problem.